Battle card · Sales team only · Rev 07

Plumbline vs Stonecourse

Updated
Mon, Nov 9, 2026
Owner
Odette Farrow, product marketing
Next review
Mon, Jan 11, 2027

Say this first

“Stonecourse runs the whole office. Plumbline answers one question faster than anything else: is this job making money today?”

Lead with job costing. Don't fight them on breadth. They have more features, and the buyer already knows it.

01At a glance

PlumblineStonecourse
Built forRemodelers, 10–50 staffGeneral contractors, 30–300 staff
Job costingSame day, from receipts and timesheetsOvernight sync from accounting
Price, 22 users$590/mo flat$1,477/mo ($399 + 22 × $49)
Setup3 weeks, no fee8–12 weeks, $2,500 fee
ContractMonth to monthAnnual, paid up front
Works offlineYesNo, needs a signal
Takeoff from plansNo. Imports the totalsYes, built in
CRM and accountingConnects to theirsBoth built in

Stonecourse figures are from their public pricing page, checked Nov 2. For a 22-person firm the gap is $10,644 a year, plus their $2,500 setup fee in year one.

02Proof

23 of 41deals won against Stonecourse, May 1 to Oct 31. That's 56%.
71% when the rep ran the live job-cost demo (17 of 24)
35% when they didn't (6 of 17)

Never skip the demo. Marcus Ibekwe has the sample job file.

  • Dunmore & Sons Remodeling, 28 staff. Left Stonecourse in March 2026. Margin on jobs went from 14% to 19% in two quarters. Takes reference calls.
  • Pruitt Kitchen & Bath, 12 staff. Found $41,300 of unbilled change orders in year one.
  • 19 days from signing to live, the median for 37 new customers in Q3.

03Where we win

  1. Margin on every job, the same day

    A receipt photographed at the supplier's counter is on the job by evening. Stonecourse waits for the accounting sync, and most offices only look at month end.

  2. Change orders signed on site

    The crew lead adds the extra, the homeowner signs on the phone, and it lands on the next invoice.

  3. A bill that doesn't grow with every hire

    $590 a month covers up to 40 users. Stonecourse adds $49 for each one.

  4. Live in three weeks

    We import open jobs from the spreadsheet they already keep. Nobody rebuilds their books first.

04Where we lose, and what to say

  1. Takeoff from plans

    They measure straight off a PDF drawing. We don't.

    Say“If you bid from drawings every week, keep the takeoff tool you have. Plumbline imports its totals.”

  2. One login for everything

    CRM, scheduling and accounting in one product is a real draw for an office manager.

    Say“We plug into the accounting you use now. Ask them how long moving your books takes.”

  3. Firms past 60 staff

    Their permissions and multi-division reports are better than ours.

    DoTell Marcus before the second call, or let the deal go.

05Questions that open the gap

“How do you know today whether a kitchen job is over budget?”
Listen for “at month end” or “when the invoice goes out.”
“A homeowner asks for an extra on site. How does it reach the invoice?”
Listen for texts, paper and memory.
“What happens to your software bill when you hire a crew of four?”
At Stonecourse it goes up $196 a month.
“Who in your office would run a three-month rollout?”
Usually nobody. Their setup takes 8–12 weeks.
“Do your crew leads get a signal in every basement?”
Stonecourse's app won't save without one.

06Objections

“Stonecourse does everything in one place.”
“It does. Which parts would your office open every day? Most remodelers we meet use about a third of it and still wait for month end to see margin.”
“You're the smaller company.”
“We are. 640 remodelers run on Plumbline, and you'd be month to month, so the risk sits with us.”
“They offered us 20% off.”
“That's $1,182 a month, still twice ours, and it's a first-year price on an annual contract. Ask what year two costs.”
“We've already started their trial.”
“Good. Put one real job into both this week and compare the cost reports on Friday.”

07Don't say

  • “They have no mobile app.”They do. It needs a signal, that's all.
  • “We do takeoff.”We don't, and the buyer finds out in week one.
  • Anything about their funding or layoffs.Rumors lose deals we'd have won on the demo.

Heard something new on a call? A price change, a feature, a line that worked. Tell Odette the same day and this card gets updated. The link stays the same.